BE@RBRICKS, the first ever retail store was opened in Macao, China in 2021. We were approached to produce a conceptual TVC to announce the opening in a creative way.

The concept portrays the BE@RBRICKS as somewhat ‘space-beings’ that have for the first time landed on earth, revealing the launch of the store.

The involvement of CGI (Computer Generated Images) enabled the visualization of the Spaceship and effect of zero gravity, creating a surreal experience for the audience.